Trulieve Cannabis Corp. Makes History as First Cannabis Sponsor of Professional Pickleball Leagues
The Perfect Match: Trulieve Cannabis Corp. Sponsors Professional Pickleball Leagues
When you think of cannabis sponsorship, professional sports may not be the first thing that comes to mind. However, Trulieve Cannabis Corp. is breaking new ground by becoming the first official cannabis sponsor of professional pickleball. This innovative partnership with the United Pickleball Association (UPA) includes exclusive sponsorship of the Carvana Pro Pickleball Tour (PPA Tour) and Major League Pickleball by Margaritaville (MLP).
Why Pickleball?
Pickleball, a sport invented in 1965, has seen a surge in popularity in recent years. With approximately 13.6 million players in the U.S. and a 223.5% growth over a three-year period, pickleball is the fastest-growing sport in the country. Trulieve saw an opportunity to connect with a diverse audience of athletes and spectators through this rapidly expanding sport.
The Benefits of Cannabis Wellness
Trulieve’s sponsorship of professional pickleball events is not just about branding and visibility. The company is focused on promoting the wellness benefits of cannabis to a wide audience. By partnering with pickleball leagues, Trulieve aims to educate consumers about the therapeutic benefits of cannabis, especially in the context of sports and active lifestyles.
Professional Pickleball Leagues: A Growing Industry
The merger of the PPA Tour and MLP under the UPA umbrella has created a powerhouse in the world of professional pickleball. With top players earning significant prize money and competitions airing on major sports networks, pickleball has become a staple in the sports industry. Trulieve’s sponsorship allows the company to reach a large and engaged audience through these high-profile events.
Looking Towards the Future
As Trulieve continues to expand its presence in the world of professional sports sponsorship, the company is also developing new wellness products geared towards athletes and active individuals. By engaging with pickleball fans and providing educational resources, Trulieve is working to destigmatize cannabis and promote a more holistic approach to wellness.
Overall, the partnership between Trulieve Cannabis Corp. and professional pickleball leagues represents a unique opportunity to connect with consumers, promote the benefits of cannabis wellness, and support the growth of a dynamic and exciting sport. As the relationship between cannabis and sports continues to evolve, Trulieve is leading the way in exploring new and innovative partnerships.